The Artist and The Athlete

Ever since I was 10 years old I wanted to be a rock star. In high school I played the drums, guitar, produced and even rapped. Music was my life. But at the end of the day, I didn't chase my dream.

I chose the "safe route" instead and went to college to get a business degree. I bought into the social programming that so heavily preaches this as the right path to take.

I can't help but wonder how things might have been different...

What if someone had really encouraged me to go for it?

What if I had guidance in chasing that dream? 

This is why I do what I do today.


While I didn't pursue music professionally, I did have a thriving rugby career. I won a state championship, became a Collegiate All-American and even have an award named after me for the "most dedicated to win."

Getting pushed by powerful coaches helped me reach my full potential as an athlete. And my mission is to bring that same level of structure, mentorship and support to artists and the unique path they face.

"The only place that success comes before work is in the dictionary"

- Vince Lombardi


The Hero's Journey

Following my passion for music, I started my career in 2008 at Capitol Records, working with acts like Katy Perry, David Guetta and 30 Seconds To Mars.

This introduced me to how artists at the highest level think and operate. What was it that made them the superstars they are?

I started studying personal development and soon found myself supporting coworkers through the daily challenges of our high-pressure job. I didn't know what a "coach" was at the time, but this is where the seed was planted.

In 2011 I caught the dance music bug and left Capitol to start managing DJs and music producers. I was hired by the manager of The Black Eyed Peas and partnered with Insomniac Events to launch a talent competition called The Discovery Project. Some of these acts went on to become internationally touring artists while the majority of them never broke through.

What was it that some of these artists seem to have that others didn't? Music? Branding? Connections? While all of these played a role, I knew there was something more...


Meeting the owners of ICON Collective Music Production School changed the course of my life. They invited me to teach a music business class and it quickly became my favorite hour of the week. I was able to teach not only business, but all of the life lessons and rules for success I had learned along the way. I had found my home.

I spent the next 7 years as their Industry Advisor, using my connections and mentorship to help launch careers and building partnerships that supported ICON in becoming the powerhouse it is today. 

But it was teaching their "Art of Flow" course that lead me to officially become a coach. In that class, I took students on a deep journey to explore their creativity, purpose and authentic voice. As more and more of them started asking to work with me 1-on-1, the next step in my journey became clear.

The Coach

Answering my own call to adventure, I left ICON in 2019 to pursue coaching full-time and have worked with over 100 artists since then. I am professionally certified through the Co-Active Training Institute and bring a unique blend of music industry wisdom, spirituality and sports psychology into my approach. I have helped dozens of artists go from 0 to 100 and know it's possible for anyone with the right mindset, work ethic and support.

Book a free intro call to explore how coaching can help accelerate your journey to the top